The inaugural event was a massive success, with feedback showing success in our speakers, panel curation and business opportunities. Check out the last agenda to get an idea for what NY:LON could offer you in 2018!

Day One

TUESDAY 24th January 2017 (9am - 6pm)




Conference welcome

Paul Brindley, CEO Music Ally and Bill Wilson, VP Digital Strategy and Business Development, Music Business Association

Track One: The ‘Early Mature’ Streaming Economy

The streaming music market looks like it might be nearing something resembling early stability with established major players from Apple and Spotify to Google, Amazon, Pandora and Deezer who are in it for the on demand long run and with resources to boot. At the same time label revenues from streaming are rising and streaming is the dominant digital stream and even the dominant overall revenue stream for some. 

But what does the streaming economy really look like in this early state of maturity and how will the balance between paid for and ad funded continue to evolve? How far can streaming ultimately grow and what’s next for streaming services? How can the issue of transparency best be improved/tackled?




The future of streaming

Music Ally sets the scene for Track One with our view of how the streaming market is performing, where it might be heading and the key issues for the forum to consider and discuss.
Karim Fanous, Head of Research and Insight, Music Ally


Jonathan Dworkin, SVP of Digital Strategy and Business Development, Universal Music Group




one on one: the state of the streaming market

Will and Greg take a quick look back at the streaming music market in 2016 and discuss what lies ahead in 2017 and beyond.
Will Page, Director of Economics, Spotify
Greg Pryor, Partner and Co-chair, Global Entertainment and Industry Group, Reed Smith

Panel Discussion: Stream-Lining: Has A Corner Been Turned?

Streaming is fast becoming the dominant form of music consumption, leading to an increase in revenues in the world’s leading music market, the US, and already generating more than double the revenue from downloads for Sony while firmly installed as the leading revenue stream for all three majors and many indies. But has a corner truly been turned? When will streaming begin to generate sustainable profits for the services? Can paid for services compete with free providers like YouTube? What’s next for streaming services?

Scott Cohen: Founder & VP of International, The Orchard
Jonathan Dworkin: SVP, Digital Strategy & Business Development, Universal Music Group
Dorothy Hui, VP, Digital, Sony Music Entertainment UK

Elizabeth  Moody: VP, Global Content Licensing, Pandora
Simon Wheeler, Director of Digital, Beggars Group

Chair: Paul Brindley: CEO & Co-Founder, Music Ally



Track Two: Rights Here, Rights Now: The Future of Rightsowners

In this track we look at the future of labels, publishers and artist managers and consider how each of these communities should best respond to the challenges ahead. 


Track Two: Scene Setting

Bill Wilson from the Music Business Association sets the scene for Track Two on the future of rightsowners with his overview of the opportunities and threats for labels, publishers and artist managers.
Bill Wilson: VP, Digital Strategy & Business Development, Music Business Association




Music Biz or Media Biz? Quickfire presentations on the future of labels

We are living in an evolved media landscape where the lines between different types of content are increasingly blurred; a post music video world in which record labels and music services are under pressure to attract the eyeballs (as well as ears) of new generations with their content.

That content can’t be as straightforward as a music video. It needs to be multi-faceted with a storyline that covers different releases, formats and periods of time. At the same time brand partnerships are becoming increasingly important.

Is the future of labels just in music or will they have to diversify to bring in new, additional revenue streams as broader entertainment companies in the twenty-first century? And how does the future for independent labels differ from that for major labels?  

Presentations from:
Charles Caldas: CEO, Merlin
Mark Mulligan: CEO & Founder, Midia Research

Presentation TBC

Chair: Bill Wilson: VP, Digital Strategy & Business Development, Music Business Association

Rebuilding Empires: The Future of publishing

The value of publishing rights is catching up to the value of recorded music as the publishing industry has weathered the storm of recent years with more stability than its recorded counterpart. However, the publishing business is not immune from disruption with the increase in demands for faster payments, greater transparency and the need to prove how publishers are genuinely adding value. So what does the future hold for music publishers and collecting societies? What changes are likely to impact the business next? And can publishers and societies adapt to the changes ahead?

Eric Baptiste, CEO, SOCAN
Joe Conyers III, VP Technology, Downtown Music Publishing
Jane Dyball, CEO, MPA Group

Caroline Champarnaud, Director, International Development, SACEM

Chair: Bill Wilson: VP, Digital Strategy & Business Development, Music Business Association




Main Room

Room Two:



Circling The brandwagons: the Future of Brand Partnerships

Brand partnerships are more important than ever and are sometimes the leading revenue stream for rights holders in emerging territories. Balance that with the fact that authenticity is scrutinised by fans more than ever, and it’s harder to find a good fit. This fireside chat between two of the leading figures in music and brand partnerships will consider what makes for a successful music and brand partnership; how can the two sides better understand each other’s needs and how will the changing nature of artist-to-fan connections and brand partnerships develop in the future?

Olivier Robert Murphy, Global Head of New Business, Universal Music Group in discussion with Arnon Woolfson, Head of Entertainment, Synergy Group

Managing directors: future of artist management

Please note: this panel will run on until 2:45pm.
Digital disruption has provided artist managers with opportunity. Nowadays label deals are considered not because they are a necessity, but if they will complement and enhance the manager's strategy; and in many cases rights deals are becoming label services deals instead. Nearly all aspects of marketing, distribution, strategy and branding can be done in-house and a savvy digital team is a must for management companies.

Is this a stronger position than managers have ever been in before? And is the changing of the digital guard a long-term reality? What do managers have to do to take maximum advantage of the new music industry value chain and how will it evolve for them? And if it brings new problems with it, what are they?

Stephen O'Reilly, Head of Marketing, IE: Music
Claire Southwick, Founder, Primitive Management
Eric Harle, Founder, D-E-F Management

Jessie Scoullar, Founder, Wicksteed Works & Head of Audience, Everybody's                                                       Maggie Collins, MD, Fans Created Management

Chair: Jake Beaumont Nesbitt, CTO, IMMF



4x4: points of view

Kevin Bacon: Music & Technology: "Blockchain: Get real"
Sammy Andrews
: Director, Entertainment Intelligence: "Whose data is it anyway?"
Helienne Lindvall:
Songwriter, Columnist, Director, BASCA, Head Business Relations,Auddly:  "Sweden's streaming wars" Claire Mas, Head of Digital, Communion Music: "Everyday marketing mistakes"

Chair: Paul Brindley: CEO, Music Ally


Workshop Time

At this point the conference debates key discussion points.


coffee break


Track three: Innovation, Innovation, Innovation

NY:LON Connect is pleased to announce that its innovation track is supported by the UK Government’s Department for International Trade.


Track Three: Scene setting

Stuart Dredge: Editor-in-Chief, Music Ally
Music Ally present some of the key conclusions from our exclusive Innovation report which will be published at NY:LON Connect.










Jackpot or potluck? The Investment landscape for music startups

Investor confidence in new music start ups has been badly affected by the high-profile failures of 2016 including the likes of Crowdmix and Cur Music, while at the same time even some of the more successful music services are still struggling to turn a profit. However, companies like DICE in the live industry and TheWaveVR in the virtual space, have been successfully raising investment and excitement while they introduce and scale their products and user bases.

Will investors continue to have faith in music? Which trends and products will the money follow? Who will be the winners and the losers? Who are the best of breed to move the industry forward in 2017? Our panel will discuss this and more.

Ben Bowler, CEO, MusicUp, ex Chew
Julia Hawkins, Head of Strategy and Investments, Universal Music UK

Sachin Premnath, Partner, Global Entertainment and Industry Group, Reed Smith
Graham Davies, Director of Strategy and Digital, PRS For Music

Benji Rogers, Founder, Dot Blockchain Music

Chair: Jeremy Silver, CEO, Digital Catapult

UK Start up showcase - Six of the best

Music Ally curate six of the UK's best early stage music start ups who we think are set to have an impact on various aspects of the music industry.

Syd Lawrence, Founder, The Bot Platform
Tom Szirtes, Founder, Mbryonic
Vaughn McKenzie, Founder, JAAK
Darrel Sheinman, Founder, Gearbox Records & Gearbox Automatic

Diarmuid Moloney, Rotor Videos
Niall Pay, Product Manager, Tido

Drinks and networking reception



Day Two

Wednesday 25th January 2017 (10am - 1pm)



Track four: The international landscape: emerging markets/markets in transition

While some insiders question whether streaming has already plateaued in developed markets, emerging territories arguably represent one of the greatest opportunities for growth for the music business, as do growing ethnic segments in developed markets.

However, despite the internet being the great global leveller, each territory and community brings unique challenges with it – whether internet and communications infrastructure issues, online culture differences, piracy and the legal content environment, and more. There is no generic boiler-plate template for launching and marketing successfully in these environments.

How do we activate the potential in China, India and other emerging territories? How do we establish ties with and monetise the fast-growing Latino community in the US? How do we unlock Africa? This track of the conference will address these issues and more.

10am - 10.30am


Landmark deals after years of rogue action mean that China’s recorded music market is finally morphing from a dream into an accessible reality. First movers will reap rewards but what will the movement look like and is there a chance that fool’s gold will mar what the industry thinks is the next big opportunity?

Ed Peto is a leading expert on China, particularly with regards to pioneering market entry for foreign acts, counting Beggars Group and its labels among many more of his Western clients. In this keynote he will outline his vision for launching China and activating the potential there.

Ed Peto, Managing Director, Outdustry


Main room

Room two

10.30am - 11.15am


Russia, South America, Africa and Latin US - these are the key target areas for emerging market specialists. What do the opportunities look like, when will they mature and which territories should we bet on? Our panel will discuss this and more.

Russia, South America, Africa and Latin US – these are the key target areas for emerging market specialists. What do the opportunities look like, when will they mature and which territories should we bet on? Our panel will discuss this and more.

Olya Moldavskaya Client & Marketing Manager, Russia & Eastern Europe, The Orchard
Ed Peto, Managing Director, Outdustry
Alfonso Perez-Soto, Senior Vice President Business Development Emerging Markets & Latam Warner Music
Virginie Berger, CEO, Armonia

Chair: Robert Singerman, VP, International Publishing, LyricFind

Panel: The future of crm

For decades we’ve been measuring and marketing to our audience using the same set of techniques. In a digital age, though, consumer insight and direct marketing need no longer be limited to quantitative studies and song panels. Watching and speaking to our audience can now yield to us more actionable data than ever before. What should we expect, be doing differently, and leave in the past as we go into 2017? What can we hope to be able to do by 2020?

Darren Hemmings, Managing Director, Motive Unknown
Patrick Ross, VP of Digital Marketing, AWAL

Chris Carey, Founder & CEO, Media Insight Consulting; Founder & Director, FastForward

Syd Lawrence, Founder, The Bot Platform

Chair: Wesley A'Harrah, Training and Development Executive

networking BREAK



Main Room

Room Three



All change: leading markets in transition

Never mind emerging territories, some of the biggest markets in the world are unique in themselves and in transition. Japan has relied on an unlikely CD market for years and resisted change but has finally allowed Spotify in and is on the brink of transition into the streaming economy; Germany has been slow to let streaming take a foothold and physical still dominates. What are the shapes and trends ahead for these giants and which other leading markets are in transition and why?

Short presentations from:
Tak Yamazaki: Founder and Managing Partner, Field-R Law Offices - Japan and Asia
Turo Pekari: Senior Advisor, Innovation & Discovery, Teosto and Co-founder, Teosto Future Labs   - The Nordics                                   Malena Wolfer, International Manager, Believe Digital - Germany

the future of marketing

From playlists to radio, social media to TV, brand partnerships to syncs, the evolution of music’s ecosystem constantly forces us to shift our marketing strategies. With every burgeoning messaging app and UGC platform presenting itself as the next saviour of the industry, and with social media ad placement reaching saturation alongside the dominance of ad blockers, what platforms and strategies of the traditional marketing landscape will move forward with us to 2020—and which will stay in the past?

Zena White, The Other Hand
Hannah Overton, General Manager-Europe, Secretly Canadian
Alison Lamb, Prolifica Management

Chair: Wesley A'Harrah, Training & Development Executive, Music Ally



International landscape / MARKETING session conclusions

Delegates debate key track sessions' conclusions.





Conference wrap up and lunch