Darren Hemmings: MD, Motive Unknown
Darren Hemmings is the Managing Director of Motive Unknown, a strategic marketing agency based in London. The main function of the company is to work more intelligently around data in marketing so as to deliver better results and a more efficient use of budget - especially relevant in the music industry over recent years. Current clients include BMG (for whom Motive Unknown has led digital strategy around new releases over the last two years), Fabric, Because Music, Mass Appeal and more. Recent artist campaigns the company has worked on include Run The Jewels, Blink-182, Rick Astley, DJ Shadow, Christine & The Queens, Major Lazer, Richard Ashcroft and more. Beyond music the company also retains clients such as Audeze Headphones, Studytracks (and new music/education app for teens), Beth Ditto's designer fashion range and more.