Olivier Robert Murphy: Global Head of New Business, Universal Music Group
When it comes to creativity, passion is key. As Universal Music Group (UMG)’s Global Head of New Business, Toulouse-born Olivier Robert-Murphy’s desire to seek out inventive and collaborative business concepts never wavers.
Olivier leads Universal Music Group and Brands (UMGB) - an award-winning team of global music, content and partnership experts, recognised as THE creative company for music and brands.
Together they provide innovative campaigns and focused insight to help global brands truly connect with their audiences.
UMGB projects include collaborations between Make Up For Ever and Jessie J; MasterCard and Ellie Goulding; several international partnerships with Coca-Cola; exclusive media and retail activations with HP and the first legal music streaming service in Cambodia with Smart Axiata. A champion of the four E’s, Olivier's partnerships have music at the core and are driven by engagement, experience, exclusivity and emotion.
Financing his studies by chauffeuring superstars around Paris, Olivier then served as an officer in the French Air Force before beginning his career at Procter & Gamble. Joining the entertainment industry at PolyGram Video, he ultimately advanced to VP of Marketing at Universal Pictures International Video in London.
In 2001, he launched the Audio-Visual Department at UMG, managed the Global Strategic Marketing Division and in 2011, set up a dynamic new business, UMGB. In the meantime he earned an MBA at London Business School.
A popular thought-leader, 2016 saw Olivier take the stage at high-profile media events in Sydney, Miami, Helsinki, Paris, London, Brussels and Istanbul and act as a jury member at Cannes Lions for music and entertainment.