Sachin Premnath: Partner, Global Entertainment and Industry Group, Reed Smith
Sachin is a Partner in Reed Smith's Entertainment and Media Industry Group. He focuses on advising clients on legal and regulatory matters in the digital media industry. In particular, Sachin has a great deal of experience in digital music licensing, including structuring and negotiating commercial arrangements involving digital music services, record labels, music publishers, collection societies and users. Sachin’s clients include digital music services, subscription and transactional digital video services, broadcasters, device manufacturers, technology companies, app developers and talent. He also takes an interest in advising early and mid-stage start-ups, and has guided a number of digital companies from inception to profitability. Prior to joining Reed Smith, Sachin worked in the Business Affairs team at Sony Network Entertainment in Los Angeles. While at Sony he oversaw the launch of Sony’s global subscription digital music service.