Will Page: Director of Economics, Spotify
Will Page is the Director of Economics at Spotify, the music streaming service that gives you instant access to millions of songs. He was previously the Chief Economist at PRS for Music. There he published pioneering work on Adding Up The Industry, the Long Tail and Radiohead's In Rainbows – where he famously asked if legal free could compete with illegal free. Since joining Spotify, he has presented new insights on he 'Anatomy of a Hit' for artists like Lorde, Mr Probz and Meghan Trainor and recently published the global value of music copyright.
Across both roles, he is actively involved in policy work, demonstrating to the UK Government that music was seven times more valuable to UK plc than first thought, advising on national statistics and the implications of Brexit to UK media. He is passionate about teaching the economics of digital media and his work s regularly featured in The Economist and Financial Times. To date, Spotify has launched in 60 markets, has over 100 million active users of which 40 million are paying subscribers and has paid over $5bn in revenue to rights holders since launch. He is a Fellow of the Royal Society of the Arts.